January 30th 2003 **************************************** IN THIS ISSUE: WHY DID MY ONLINE BUSINESS FAIL? SOMEONE IS LISTENING TO ME :-) (and a great idea for your eBay auctions!) **************************************** Hi Folks! WHY DID MY ONLINE BUSINESS FAIL? In my opinion, one of the main reasons for online businesses failing is that the owner doesn't take the business seriously and gives up too quickly. If you open a shop and your first few weeks or even months of trading are quiet, would you close the doors and walk away? The answer is probably not, especially if you have made a considerable investment into the business. You would accept that it is going to take time for people to realize that your new shop is 'there' and for repeat business to build up. With an online business however, people seem happy to throw in the towel after a couple of weeks and give the whole thing up as a waste of time. The fact that it hasn't cost much in financial terms to start the business in the first place does nothing to help as this just makes it easier to close the website down and walk away. The only way to build a successful Internet business is to treat it like any other offline business and that means hard work, long hours, a bit of investment and a commitment to 'keep at it' for a few months before you see any substantial return. Although it does occasionally happen that people come up with an idea or product that is an overnight success, this is incredibly rare and certainly not the 'norm' - exactly the same as in the offline world. The websites that you see making claims such as 'I launched my eBook and made $25,000 in 48 hours' usually fall into 2 categories: 1. They are not true or 2. They are true, but the eBook (or whatever) was launched to an existing newsletter mailing list of, say, 100,000 subscribers that the owner has spent the last 3 years building up!! Somewhere along the line, hard work has been involved....... ***************************************** Incredible government auction secrets they don't want you to know, finally revealed! What, why, where and when! www.governmentauctionsuk.com ***************************************** SOMEONE IS LISTENING TO ME :-) (and a great idea for your eBay auctions!) I started writing my newsletters over a year ago and every now and then I get an email that lets me know that some of you are listening to me! A couple of months ago, I mentioned a piece of software that I had purchased to start a logo design business. The reason that I mentioned the software in the first place was because I thought some of my subscribers may be interested in using it to start their own logo design businesses. In fact, I have had a couple of emails from people that have done exactly that, but one of the sites stood out from the rest as the owner, Dave Bowen, has come up with an interesting, yet simple twist to his service and that can be the difference between success and failure on the Internet. Dave has set up a logo design service offering a range of logo's, but he has also come up with a way of incorporating the finished logo's into templates for your online auctions. The templates work great with most online auctions, including eBay and allow you to instantly jazz up your sales pages for a minimal one-off cost. The templates are extremely easy to use and can of course be used over and over again. By the way, if you are interested, the software that I originally recommended that gave Dave the idea for his site can be found at: www.thetraderonline.com/logo.html Until next time.... |
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